Helping the men and women of law enforcement Embrace the Suck, focus on What’s Important Now and Dare to Be Great

“Greatness is the birthright of everyone.”

Paulo Coelho

Now, more than ever, law enforcement officers and trainers must embrace the Pursuit of Excellence and Dare to Be Great.

Greatness, like service, is a choice.

Greatness is a journey, not an end state. 

Winning Mind Training exists to serve, support and inspire the brave men and women of law enforcement on that heroic journey. 

EXCELLENCE in Training Academy Black Small version

Watch Brian Willis’ WINx 2015 Talk – There is No Secret But, There is a Question – Life’s Most Powerful Question

Watch Brian Willis’ TEDx Naperville 2014 Talk – The Most Dangerous Weapon in Law Enforcement

Listen to The Crisis Intelligence Podcast Interview with Brian Willis on Life’s Most Powerful Question


  1. Brian Willis

    Heh. I Dare You!

    I dare you to be great in 2016. I dare you to embrace excellence and punch mediocrity in the mouth.  I dare you to be a better trainer in 2016 than you were in 2015. I dare you to find new ways to engage your officers in training. I dare you...
  2. Brian Willis

    7 ways to annoy the audience with PowerPoint.

    During my Excellence in in Training Courses I ask participants for a list of things trainers do with PowerPoint that annoy them as students. The list is pretty consistent from class to class. Here are 7 ways that are guaranteed to annoy your audience with Powerpoint: Too much text on...


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